Intelligence, Technology and Human Expertise Converged
We unify proprietary intelligence, specialized MarTech and human expertise into a single ecosystem to accelerate growth
GrowthDesk is built on a powerful synergy of three core pillars: intelligence, technology, and human expertise.
Intelligence
Technology
Human Expertise
Together, these pillars form a unified platform that transforms fragmented efforts into a scalable engine for loyalty, retention, and sustained growth.
AWARDS
Amplifying Growth Through Synergy
We unify proprietary intelligence, specialized MarTech and human expertise into a single ecosystem to accelerate growth
SOLUTIONS
THE INTELLIGENCE ENGINE
Pulse is essential for FMCG teams, delivering instant brand health insights by tracking retailer promotions, consumer sentiment, and emerging trends.
Track every in-store promotion and contest your competitors run, with full visibility into mechanics, frequency, and retailer coverage. Pinpoint winning tactics and uncover opportunities to outmaneuver them.
Analyze promotional strategies in your category across key retailers nationwide. Measure your Share of Voice, identify white space, and tailor retailer-specific action plans.
Spot shifting consumer preferences before they go mainstream. Discover emerging needs and untapped demand to shape your next winning opportunity.
Track your brand and competitors in real time, from sentiment shifts and viral moments to chatter after product launches, promotions, and pricing changes. Turn these insights into sharper positioning, faster responses, and a stronger competitive edge.
Pulse tracks every brand globally to give you a complete picture of who’s doing what, everywhere.
INDUSTRY SPECIFIC MARKETING TECHNOLOGY
Drive sales, retention and unlock crucial shopper insights with one centralized MarTech platform, engineered for FMCG brands. Activate data-rich digital modules from gamification, AI-Powered Smart Receipts, loyalty capabilities to capturing first-party data and shopper insights at scale
Automate receipt validation across tens of thousands of stores and unlock instant rewards with precision. SKALE’s Smart Receipts captures purchase data such as total spend, basket size, store location, and products purchased, giving you the power to tailor reward mechanics that drives results.
From interactive surveys, customer data collection to receipt submission, SKALE’s Chatbot enriches shopper profiles, automates re-engagement and instantly delivers rewards, creating a seamless customer experience from start to finish.
With SKALE’s ready-to-use digital games, such as Spin & Win, Tap & Win to digital stamp cards and AR experiences, you can create memorable, high-impact activations that boost engagement and track sales. Integrate gamification with Smart Receipts, Challenges, or our built-in Rewards Marketplace for even greater impact.
Convert promotions and rewards into instant, trackable vouchers. SKALE’s Digital Voucher System delivers downloadable vouchers redeemable online or in-store, while giving you real-time visibility into shopper behavior from sign-up to redemption.
Reward shoppers with points and vouchers based on their purchase behaviour. Segment shoppers based on their last purchase date or purchase behaviour and automate personalized messages via WhatsApp, Email or SMS to drive retention and sales.
DREA empowers real estate developers to scale launches, enter new markets, generate leads, and build brand equitywith speed and consistency. From project positioning to campaign deployment, DREA combines data, strategy, andmarketing automation to drive performance across portfolios, locally and globally.
From concept to launch, DREA pinpoints where demand is rising and what buyers want most. Our real-time market intelligence and property foresight guide every decision so developers can position, price, and launch projects that sell faster and outperform the market.
Access thousands of targeted audience segments and connect at peak intent. DREA’s Lead Filtering Technology removes low-quality prospects, while automated SMS and WhatsApp follow-ups keep high-value leads engaged and ready to close.
DREA delivers campaigns that captivate and convert, from immersive digital activations and high-impact ads to on-ground events and scroll-stopping social content. Creativity and strategy combine to build brand desire, generate leads, and drive sales.
The Human Edge
A powerful collective of Strategists, Creatives, Technologists, Analysts, Digital Marketers and Brand Marketers behind award-winning, high-converting campaigns that move markets.
FISHERMAN'S FRIEND
Fisherman’s Friend, in partnership with SKALE and GrowthDesk Studios, redefined its role in consumers’ daily lives through a high-impact, culturally grounded strategy.
The “Chope First, Soothe After” campaign leveraged WhatsApp as a powerful engagement channel to reachconsumers at key behavioral touchpoints, from securing seats at hawker centers to refreshing after meals.
By aligning the brand with authentic moments of consumption, the campaign elevated Fisherman’s Friend from a functional lozenge to an everyday lifestyle essential, reinforcing brand relevance and loyalty at scale.
POKKA
POKKA, Singapore’s leading premium ready-to-drink brand, partnered with SKALE and GrowthDesk Studios to move from short-term promotions to a long-term, data-driven shopper activation strategy.
The goal was to drive trial, premiumization, and repeat purchase through a seamless WhatsApp-led experience that connected vending machines, supermarkets, roadshows, and digital ads.
Smart Receipts validated purchases in real time and unlocked rewards such as Giftano vouchers and raffles for premium experiences like yacht trips, driving measurable sales growth while reinforcing POKKA’s image as a modern, aspirational lifestyle brand.
COLGATE
Colgate set out to strengthen its leadership in oral care by building deeper, more personalized connections with shoppers and accelerating its premiumization journey.
Recognizing the opportunity to better understand and engage its consumers, the brand partnered with SKALE to launch Colgate Smile Rewards, a gamified platform designed to turn everyday interactions into valuable insights and lasting loyalty.
JLL
Over the past four years, DREA has been a trusted growth partner to JLL International Residential, supporting the brand in both Singapore and Malaysia to improve lead quality and strengthen sales results.
Using a data-driven, multi-channel strategy, DREA helped position JLL as a leading name in overseas property investment for affluent buyers in these markets. A key part of this success was a highly targeted lead-generation campaign focused on finding and attracting investors with stronger intent.
By using DREA’s proprietary real estate audience sets, the campaign consistently delivered better-quality leads. This allowed the sales team to prioritise prospects who were a stronger fit for JLL’s investment offerings, leading to better conversion rates.
Together, the teams built a strong, always-on digital presence through ongoing campaigns, short video content that shared market and investment insights, and high-value lead magnets that kept JLL top-of-mind for serious investors.
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Intelligence, Technology and Human Expertise Converged
SINGAPORE
54B Club Street, Singapore 069431
MALAYSIA
Common Ground, 1 Powerhouse, Horizon Penthouse, No, 1, Persiaran Bandar Utama, Bandar Utama, 47800 Petaling Jaya, Selangor, Malaysia
PHILIPPINES
Common Ground, IBP Tower, Jade Dr, San Antonio, Pasig, 1604 Metro Manila
